ABOUT RIGHT AI
Founder Ovetta Sampson
She has spent 15 operationalizing RAI and mitigating AI risks for multiple companies and industries including finance, health care, automotive/transporation and retail. Business Insider named her Top 15 in Enterprise AI in 2023. She’s lead teams in building AI-risk mitigation guidelines, guardrails and GTM strateties at some of the top companies in the world including IDEO, Microsoft, Capital One and Google. And now she’s ready to put that knowledge to work for you and your team!
Her work has always been the same work: first using data to expose harm to humans, and now building the systems that prevent it.
She began her career with 22 years in journalism, reporting from more than 30 countries and founding one of the country's early computer-assisted reporting units, where she used data to prove discrimination in school suspensions and expulsions.
Right AI™ is where all of it converges: the Constitution Cascade™, VPRT™, HER™, DARE, SPACE™, and CO-STAR™ create a new product design operating system helping teams organizations and companies adopt AI mitigating risks and maximizing human-centered outcomes. We also have a training program with a CPE-accredited masterclass series, and a simple belief that it's your lived experience, your values, and your culture that make AI work for your customers, your colleagues, and the world.
We understand how to implement AI ethically and at scale
Ovetta has built every layer of RightAI’s cross-functional AI operating model inside big tech. At IDEO, as the firm's first design researcher embedded with data scientists, she co-created the IDEO AI Ethics Cards; in-house counsel assessed that companies adopting the principles would substantially align with EU GDPR.
At Microsoft, as Principal Creative Director of the Customer Confidence team, she created the Customer Engagement Program: a new product development process that united design, engineering, and product through shared rituals, confidence scorecards, and validation gates, with 15+ engagements in 18 months linked to more than $186MM in business impact across companies like Rockwell, Chipotle and Unloan.
At Capital One, as VP of Machine Learning Experience Design, she operationalized the bank's Responsible AI principles and the cross-functional governance by integrated them into the banks ML/AI infrastructure making governance operational across design, engineering, data science, compliance, and risk.
At Google, as a Director of UX in Machine Learning Infrastructure, she was the executive sponsor of the AI evaluation and metrics layer helping the data and model lineage teams to create Google's first cross-platform ML development velocity metric in six months. This work wasvpresented to Alphabet's board of directors as a shining beacon of Google’s AI dominance.
We’ve proven we can connect the dots between wanting to do no harm with AI and ensuring that you don’t. Work with us to help you build your AI adoption infrastructure and strategy and we will mitigate your risk of implementing AI, at scale.
Our princples
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We believe that no matter where you begin it’s your commitment to success that matters most. We will start from a position of strength where you are both most comfortable and most equipped. Any other road traveled just leads to disappointment. And we don’t disappoint.
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As my mother used to say “We don’t put on airs.” Yes we have deep expertise in AI but you have a depth of wisdom in your embodied experience. Whether you’re a student in our courses, a creator using our playbooks or a CEO getting our advise we believe that greatness comes from mutual exchange of value. And we value your perspective, intuition, gut-check and knowledge just as much as we do our proven strategies and frameworks. Let’s learn together.
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Lived experience and data logs are equally valued when it comes to us. We treat the data you collect, as well as embody as equal contributors to a successful and sustainable AI ecosystem. We use both qualitative and quanitative data collection to form a more fuller version of the truth.
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We believe that open and honest feedback leads to transformative improvement and change. We welcome this type of feedback from our clients, customers and network.
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No company and no one is mistake free. But we believe that our job is to help you and your endeavors be less wrong. And we do that by testing and validating and building to learn.
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We believe that scalable, repeatable systems are superior to any feature or capability design. We lean into systems design as a way to be more equitable, sustainable and ethical when working with and designing for AI experiences. We help our customers, clients and individuals create repeatable operating system to allow them to build responsibly and without sacrificing the joy of creating.
Let’s work together
If you’re looking for a partner to help you and your team minimize AI harm then conatct us!