ABOUT RIGHT AI
Founder Ovetta Sampson
15 years spent operationalizing RAI and mitigating AI risks. Business Insider Top 15 in Enterprise AI. Leading teams and building AI-risk mitigation through design at IDEO, Microsoft, Capital One and Google.
We understand how to implement AI ethically and at scale
Ovetta has built every layer of RightAI’s cross-functional AI operating model inside big tech. At IDEO, as the firm's first design researcher embedded with data scientists, she co-created the IDEO AI Ethics Cards; in-house counsel assessed that companies adopting the principles would substantially align with EU GDPR.
At Microsoft, as Principal Creative Director of the Customer Confidence team, she created the Customer Engagement Program: a new product development process that united design, engineering, and product through shared rituals, confidence scorecards, and validation gates, with 15+ engagements in 18 months linked to more than $186MM in business impact across companies like Rockwell, Chipotle and Unloan
At Capital One, as VP of Machine Learning Experience Design, she built the bank's Responsible AI principles and the cross-functional governance that made them operational across design, engineering, data science, compliance, and risk.
At Google, as a Director of UX in Machine Learning Infrastructure, she built the measurement layer: executive sponsor of the model metrics and data and model lineage team, recruiting the eight engineers and product lead who shipped Google's first cross-platform ML velocity metric in six months, work presented to Alphabet's board of directors.
Her work has always been the same work: first using data to expose harm to humans, and now building the systems that prevent it.
She began her career with 22 years in journalism, reporting from more than 30 countries and founding one of the country's early computer-assisted reporting units, where she used data to prove discrimination in school suspensions and expulsions.
Right AI™ is where all of it converges: the Constitution Cascade™, VPRT™, HER™, DARE, SPACE™, and CO-STAR™ create a new product design operating system helping teams organizations and companies adopt AI mitigating risks and maximizing human-centered outcomes. We also have a training program with a CPE-accredited masterclass series, and a simple belief that it's your lived experience, your values, and your culture that make AI work for your customers, your colleagues, and the world.
Let’s work together
If you’re looking for a partner to help you and your team minimize AI harm then conatct us!
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